Sell your business · Fitness studios · NH, MA, ME, VT, CT
Sell your fitness business in New England
Get your business ready, present it well and put it in front of the right buyers — confidentially. No fee to list; commission only when it sells.
Fitness studios with recurring memberships and coaches who stay can be attractive to owner-operators.
What owners worry about
- Members come for you as the coach.
- Membership numbers go up and down.
- Equipment and lease costs are high.
What buyers look for
- Recurring memberships and retention
- Coaches beyond the owner
- A good lease
- An engaged community online
What drives value
- Membership revenue
- Retention you can show
- A brand that isn't one person
Want to raise your value first? See how to grow it before you sell →
Questions fitness owners ask
Do buyers want a studio built around me?
They want one that keeps working without you. More coaches and a studio brand help.
What numbers matter?
Active members, how long they stay and monthly recurring revenue.
Advice for owners thinking about selling

What Is My Business Actually Worth? (And How to Increase It Before You Sell)
Every business owner has a number in their head. A figure that represents what they believe their business is worth — what they’ve put into it, what they’ve built, what it means to them. And almost every time, that number is wrong. Not because the business isn’t valuable. It is. But because the way owners calculate value is fundamentally different from how buyers calculate it, and buyers are the ones writing the check. If you’re asking “what is my business worth,” the answer depends on how...

The Lifecycle of Business Ownership
The average lifespan of a small business is roughly 8.5 years. Family-owned businesses typically last significantly longer, averaging 24 years. Whether you're in year three or year twenty, understanding where you are in that arc — and what typically happens next — is the first step toward ensuring your exit goes the way you want it to. 73-76% of employer-business owners plan to eventually sell, transfer, or exit their business. Most never get there the way they expected. How business...
Let's talk about your business
A confidential conversation — about 5 minutes to start. I'll personally reach out within one business day.